Brief:
Brand & market a unique and innovative NHS project
The Problem:
Given the nature of the mental health work, it was essential
the new service had a strong brand image that reflected
the needs and aspirations of young people. Also we found
that the client group 16-24 year olds suffering with mental
ill health, was having difficulty understanding what ‘Assertive
outreach means for them, what makes them different from
other similar services.
The Solution:
Logo design, branding as well as a strap line. amadidesign
created a range of documents consisting of clear, easy
to understand copy. amadidesign also designed the packaging
and publicty of an educational video ‘Heavy Mental’.
The Outcome:
Antenna won the Mental Health Media award for the work
Amadidesign did on the Heavy Mental Project.
Antenna’s project manager: “There has been
tremendous feedback regarding the work carried out by
amadidesign. It enabled the service to create a clear
brand identity with the end user. We have also received
positive feedback from a wide range of agencies both voluntary
and statutory, which has enhanced our profile as a mental
health service at local and regional levels.”
