Client:
Impact

The Brief:
Create and manage identity scheme for a employment agency serving a predominatly ethic minority client base

The Solution:
amadidesign designed a new logo and style guide. The elements included: logo; fonts; colour scheme; stationery; exhibition graphics; vehicle livary; brochures, flyers, forms and report covers; and a new website which will follow shortly. Impact is now benefiting from the highest profile and brand awarenes of any of their local competitors. We contine to provide a complete and appropriate solution to their design needs. Impact recently achieved ‘Top Provider’ status from the JoBCentre.

The Outcome:
This distinctive logo has had a significant impact on their market penetration. As a brand in its own right (under the umbrella of ‘ProDiverse (UK) Ltd), Impact has successfully secured various government contracts (to further engage ethnic minorities in to work), sponsored regional events and have seen their beneficiary take up increase 3 fold. They have exceeded their competitors expectations.