Client:
CAMPUS Marketing

The Brief:
Design campaign for graduate recruitment drive.

The Solution:
amadidesign created the design brief in conjunction with the client. The solution came in the form of a mini website and leaflet. We also created the logo, illustrations, animation, and programming for the hugely successful, flash based online game.

The Outcome:
Realising that most students were reluctant to work for McDonalds upon graduating, they commissioned us to design a website and leaflet that would encourage graduates to consider a career with McDonalds, The results were exceptional: the artwork illustrated that McDonald can be a fun and fulfilling place to work. Inevitably, McDonalds saw an increase in graduate applications, with many graduates commenting on the leaflet as being an attractive alternative to recruitment campaigns.