The Brief:
Design a loveable and memorable character for NES’s
pin badge
The Solution:
The original pin badge character had outstayed its welcome,
so amadidesign were approached to create a new character
that would appeal to both the doctors, helpers, and the
children affected by eczema.
The Outcome:
A character was created that resonated with all age groups
targeted. The badge was manuactured and sold to raise
funds for the society.
