The Brief:
Create a brand that accurately reflects the nature of
this emerging independant music label
The Solution:
Taking into account the dance music legends such as: Paul
Oakenfold, and Brian Eno, that Primal Records had links
with, we had to create a brand that reflected attitude
as well as sophistication. This was handled in the minimalistic
styling of typography and iconography of images. Amadidesign
created a visual language that suited Primal’s very
understated yet distinctive look.
The Outcome:
Primal records have an immediately recogniseable brand
that stands out on CD and record shelves in high street
shops.
