Cashmopolitan Ltd, is set to launch CashMo, a low-cost Money Transfer service to Africa. CashMo is set up to fill the gap in the money transfer market to cater mainly to African expatriates who wish to send money back home.

CashMo boasts a low cost service, and puts it all down to its simple pricing structure and a focused streamlined service. Its prices represent a discount of up to 50%, as compared to existing providers.

CashMo is no ordinary money transfer company. Behind its corporate structure is a philanthropic spirit. ‘As a company, we have committed ourselves to pay out 10% of our profits to help and support charities and churches throughout Africa. This distribution policy stems from the ethos of the company.’ (Moyo Kamgaing: Managing Director)

CashMo will start with transfers from London to cover mostly English speaking countries in Africa, and subsequently expand its services with transfers from France and other European countries. CashMo is currently set up in Ghana and Cameroon, with Nigeria to follow.

A series of CashMo adverts announcing the transfer service are due to run on satellite Channels: BEN, OBE, and Revelation. A series of Radio adverts are scheduled to be aired on London’s Choice FM.

We were honoured to be asked to create the branding and adverts for CashMo’, said Kelechi, of Amadi Design Co. ‘Being Nigerian just made the whole project more personal’.

More details can be found on the CashMo Website: www.cashmo.net