London, July '05 - 1st UK Christian Newspaper designed by amadidesign.

amadidesign was approached by Anthea Newman to design and market the first credible Christian based newspaper.

Kelechi Amadi, Director, amadidesign, says: "Our main objective was to create a paper that would appeal to the 100's of Christian denominations: both visually and intellectually. As you could imagine, this was no mean feat. If that wasn't a challenge in itself, imagine being given a deadline of 4 days to turn the whole thing around - from conception to completion. Needless to say we completed on time, with seconds to spare. To be honest, I'd have to say that I thought that meeting that deadline was up there with 'Jesus turning water into wine'. Well, almost..."

The decision was made early on for the paper to have a ‘compact’ format – a mix of broadsheet and tabloid - with a heavy emphasis on commentary, as opposed to news. The content of The Vine is: Politics; lifestyle; commentary; business, domestic & international news; ethics; and features.

Issue 1 has been very well received, with many interested groups signing up in advance for the 2nd issue . amadidesign has had significant input into The Vine's content, conceptualising, and distribution, and continues to advise on its marketing, in the crucial early days of publication.

To find out more about The Vine contact:
Anthea Newman tel: 020 8989896669
or: Kelechi Amadi k@amadidesign.co.uk tel: 020 8375 3465